Founders
Sidney Richlin, Co-founder
Sidney Richlin is a veteran retail executive with wide ranging experience in the licensing and manufacturing of consumer products. Since the early age of 21, when he was named to a NBC top ten list of young entrepreneurs, Sidney has been involved in several successful startup ventures. His expertise in the identification of new product ideas and the securing of patents and licenses for these products led to early success in the apparel industry. In 1999, after the successful sale of his manufacturing and Apparel Company, Sidney founded Vital Toys. In 2004, he reinvented himself again and developed a line of MP3 players with embedded software that he called “The Sound of Your Bling!” Entering into the consumer electronics market established a new passion for Sidney, as he learned and has successfully applied, the world of Intellectual Property and how it relates to electronics, software, and the Internet. In 2006, with the help of family and friends Sidney reemerged on the toy scene with a new company called Super Rad Toys.
Since then, Sidney has gone on to start other successful ventures and has worked with many people and companies to help manage and brand manage their products and careers. Sidney brings over 20 years business experience to Ooh Wee Media, Inc.
R. Steven Williams, Co-founder
Rob has recognized the powerful delivery of the Internet early on and through his visionary ideas and strategies, credited with creating some of the most innovative Internet, Desktop Application and Social Media Communities. The driving force behind Williams Media Design, Inc., Conectados.com, Independent Video Show, The iFirm/TV Desktop, Boomshaka Music Online, he represented Online Showoff through acquisition and co-founder of Ooh Wee Media, Inc. Rob has provided new media solutions for Shop.com/Musicia US, Interscope Records, Pink, Lil Jon, The Vans Warped Tour, Panasonic, and many more. Creating groundbreaking, hi-tech solutions for his clientele, Rob has emerged as an influential Internet Design, Development and Social Media professional. In addition to delivering a broad range of design and technological expertise, Rob helps his clients integrate their brand with powerful new media strategies. Rob has a pulse on niche markets in GenX, GenY as well as the techs known as the TechTweens, and is constantly on the lookout to create new applications that impact the younger audience. Focusing his attention on unique and effective ways to build awareness through design, marketing and programming services, he has dedicated himself to widening the scope of non-invasive proprietary software for entertainment companies and lifestyle brands that market through mobile and social media.
"Nothing brings me greater satisfaction than knowing I’ve brought something unique and different to my clients. I love developing new ideas that open minds to the awesome world of mobile and social media and I thrive on opportunities for making an impact."